"Storybuilding." It's just the practice of posting short news items online, building them up during the day and producing a full-fledged story for the next day's paper. The Financial Times deserves credit for giving names to this and other sensible practices of the integrated newsroom, described here.
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Isn't this really just the wire service approach to reporting and news writing? Building the story bit by bit, but all along sharing it with the reader? Maybe this is just a case of what was old becoming new again?
Posted by: Yoni Greenbaum | January 27, 2008 at 09:01 AM
Yes. Maybe that will make it palatable to print journos.
Posted by: Andrew Sherry | January 30, 2008 at 02:57 AM
You may be interested to read this post on my blog about our own experiment with this idea.
http://blogs.dispatch.co.za/trench/2008/02/10/old-journalism-a-new-way/
PS: Andrew, you may recall giving me advice about a year ago while you where in Johannesburg about using a breaking news blog as a "radar to get out in front of your readers".
Have a look at our new website - www.dispatch.co.za - and I think you will be surprised to see how we have embraced your idea - and how central that breaking news blog is to our website. By working smart it has allowed us to continually add dynamic content to our home page and, at the same time, bring our audience into the news constantly.
Posted by: AndrewT | February 10, 2008 at 07:06 AM
Andrew that was a great example of using online journalism to enhance print and vice-versa. A lot more real and exciting than some of the "citizen jounalism" models that are floating around. Also, I think the placement of the news blog front and center on the Dispatch site is perfect -- you got your colleagues to recognize that a blog is a great way to break news and engage readers, not just a platform for opinionators in pajamas.
Posted by: Andrew Sherry | February 17, 2008 at 05:20 AM