That said, insofar as we are a niche player based on a subscription-model, we are part of a great migration away from general, advertising-based printed news products and toward something more economically sustainable.
If the future of journalism is a collection of special cases, as Clay Shirky wrote, then this is one venture that has a chance - Greater China business news for subscribers who pay because it makes them money. That said, in addition to competition from Bloomberg, Thompson-Reuters and Dow Jones, there's the question of whether journalism backed by one of Asia's most influential families can transcend influence, or whether that's even the goal for this low-margin venture.
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